<p><a href="https://www.atelierescapade.com/" rel="noopener noreferrer" target="_blank">Atelier Escapade</a></p>

ABOUT FRIEDERIKE BECHT

PERSONAL PROJECT "ABOUT_WOMEN"

Marie Bäumer is a renowned German actress who has achieved great success both on stage and in film and television. She became widely known to the public through her roles in films such as "3 Days in Quiberon," for which she received the German Film Award for Best Actress in 2019.

In 2018, Marie fulfilled her heartfelt wish and founded Atelier Escapade. She developed a unique concept for personal development, combining her experiences as an actress with innovative methods such as her work with horses. Marie's warm personality has always inspired me.

Escapade – A Calling and a Journey to Authenticity

"The Escapade is a calling for me – that’s truly the right word. It felt like a kind of appeal.

At its core, it is an invitation for people to open themselves up to what defines them in their essence. That might sound simple, and one may wonder why it is even necessary.

It’s astonishing how rarely we fully live our lives—and in doing so, earn our livelihood in a positive way.

There is no longer a separation between work and life; they become one, resulting in true dedication. Work turns into devotion, and life takes on an entirely different quality.

The work I do with people is very intense, deeply profound, yet also full of joy. In a way, it resembles an epic film.

I don’t feel like I’m missing anything because I am constantly surrounded by extraordinary, moving moments—like cinematic sequences. When people discover their radiance and trust their unique expression, a moment so powerful and touching emerges that all you can do is watch in awe, often with tears in your eyes.



For executives, this often involves conflicts within the company, internal struggles, and consequently, conflicts with their employees or those they lead. The question is: How do I lead?

It’s a fascinating subject, and my horses—stallions, highly sensitive yet standing with an archaic presence and strength—provide immediate feedback on how individuals define and claim their personal space.

The question is whether they truly occupy their space and how they hold it.

All of this is rooted in the power of connection—the second pillar of Escapade: a deep connection to myself, to my source, my core essence, and my vision in life. The third aspect is movement—allowing oneself to be touched, engaging fully, and then literally stepping into motion.

It means bringing things into action. Yes, that is the essence of it all—a brief summary of a vast journey."  Marie Bäumer,  2023



That is the goal: to recognize and experience a person’s aura.

This has nothing to do with titles—whether someone is an executive, employee, or freelancer. It’s about addressing different concerns and relationship dynamics, crossing thresholds, daring to be more visible, or letting go of something in order to embrace the new.

Many people already have deep insights but haven’t yet found the courage or gathered the strength for that final step.

"Given the particularly unstable French political situation, projecting progress on environmental issues remains difficult. Nevertheless, we are committed to continuing our efforts so that Étretat can one day become a model of sustainable tourism in France. Our goal is to preserve both the natural beauty and the village’s unique character, ensuring that future generations can experience the same serenity and charm we were fortunate enough to grow up with. Protecting this paradise requires long-term vision, collaboration, and a shared sense of responsibility among residents, policymakers, and visitors alike. By advocating for sustainable practices and raising awareness, we hope to balance tourism with environmental conservation. Despite political uncertainties, our dedication remains unwavering. We believe that through persistence and collective action, Étretat can set an example for responsible tourism while maintaining its identity and natural heritage for generations to come."


ABOUT SHAÏ

Explore Andrea Herzog’s photography of Marie Bäumer for the Escapade campaign. Andrea captures the essence of Marie’s elegance and charisma, blending storytelling with visual artistry.

Andrea Herzog Photography - Marie Bäumer & Escapade | Capturing Iconic Moments

ABOUT MARIE BÄUMER

ABOUT CLÉMENTINE

ABOUT BRISA ROCHÉ

ABOUT ANNA LOOS

ABOUT EMILY ATEF

ABOUT CAROL

ABOUT  MERCEDES

ABOUT   JADE

Andrea Herzog´s portfolio: Striking portrait photography, showcasing women personalities with unique authentic style and character.