"Given the particularly unstable French political situation, projecting progress on environmental issues remains difficult. Nevertheless, we are committed to continuing our efforts so that Étretat can one day become a model of sustainable tourism in France. Our goal is to preserve both the natural beauty and the village’s unique character, ensuring that future generations can experience the same serenity and charm we were fortunate enough to grow up with. Protecting this paradise requires long-term vision, collaboration, and a shared sense of responsibility among residents, policymakers, and visitors alike. By advocating for sustainable practices and raising awareness, we hope to balance tourism with environmental conservation. Despite political uncertainties, our dedication remains unwavering. We believe that through persistence and collective action, Étretat can set an example for responsible tourism while maintaining its identity and natural heritage for generations to come."


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ABOUT MARIE BÄUMER

PERSONAL PROJECT "ABOUT_WOMEN"

Shaï-Hanah Mallet-Bitton, a young lawyer, born and raised in Étretat.



Instagram tourism has significantly transformed Étretat. For over 20 years, it has been one of my favorite places, but the massive influx of tourists, especially due to attractions like "The Panda's Eye," has put considerable strain on the infrastructure and environment. Étretat, a town of 1,300 residents, receives over a million tourists annually, which negatively impacts the quality of life for local inhabitants. 


To counter this, Shaï and her partner Cosmo founded the association "Étretat Demain" (Étretat Tomorrow). They advocate for sustainable tourism and environmental protection by collaborating with politicians, business owners, and residents to develop practical solutions. Their initiatives highlight the necessity of shaping tourism in harmony with nature and the needs of the local population.

Shaï :  "I got involved in community organizations very early on because I noticed that our natural site was deteriorating at an alarming rate. As a result, I was elected President of the Association for the Defense of the Étretat Site at the age of 23. Subsequently, partly linking these degradations to the phenomenon of overtourism, we decided to merge our associations with a friend (Zéro Mégot Etretat) to create Etretat Demain: a non-profit association that fights against the environmental consequences of overtourism. "


"In addition to frequent litter clean-ups, we focus on raising awareness about the site's fragility through media and social networks, as they contribute to overcrowding. We aim to manage visitor flows by promoting a geographical and temporal spread. Additionally, we engage in lobbying efforts to influence legislation on housing, environment, and local policies."

"Most residents have given us real support in our actions. We try to act as spokespersons for them. We all have an interest in preserving our living environment. Without this union, what will become of our cliffs, our nature, our school, our local shops?"


"Dialogue with local politicians is often challenging, as disagreements frequently stem from ego-related issues. When it comes to merchants, perspectives vary. Some embrace a long-term economic and environmental mindset, supporting our actions. Others, particularly those reliant on seasonal tourism and constant customer traffic, tend to oppose our initiatives. Despite these differences, we firmly believe that dialogue must remain open. Engaging with all stakeholders is essential to finding balanced solutions that benefit both the local economy and environmental conservation. Through continued discussions, we aim to foster mutual understanding and cooperation, ensuring that sustainable practices can coexist with economic interests. By maintaining dialogue, we hope to bridge gaps, address concerns, and create a more harmonious approach to managing the site’s challenges while respecting diverse viewpoints."

ABOUT BRISA ROCHÉ

Discover the collaboration between Shaï-Hanah Mallet-Bitton and photographer Andrea Herzog, who together champion women empowerment and environmental sustainability. Explore how their work inspires change through powerful imagery and advocacy for a better world

Shaï-Hanah Mallet-Bitton & Andrea Herzog: Empowering Women and Protecting the Environment Through Photography

ABOUT SHAÏ

ABOUT CLÉMENTINE

ABOUT FRIEDERIKE BECHT

ABOUT ANNA LOOS

ABOUT EMILY ATEF

ABOUT CAROL

ABOUT  MERCEDES

ABOUT   JADE

Andrea Herzog´s portfolio: Striking portrait photography, showcasing women personalities with unique authentic style and character.